I think it looks really weird. I can't see what niche they're going to fill with that. Are they cheap? They still use the same insanely expensive amps, so not really.
I'm waiting to hear more and learn about the rationale behind this, but I can't help but feel that they're tarnishing their very strong brand and reputation for only releasing very few new cabinets a year, so you had a feeling that they really took a lot of time to perfect each one. Then all of a sudden (or so it seems) they've made a whole bunch just like that....hmm...
Can't see what the new thing is supposed to be. Does the world need yet abother 8" + 1", 10"+1", 12"+1", 18" in a reflex chamber etc. etc.?