The lightning adaptor I have is to female USB. I purchased this one so I could use my printer style cable to go from there to the Enttec (to give me more length).
I thought I was using the correct 'ins' and 'outs' of the hub but I can check again. ....today when I connected everything - it didnt work ....
And yes - I was incorrectly using the term ODE for the USB Enttec - sorry.
I am so pleased you are all able to translate for me ... oops.
That was the part I was missing. A USB A/B cable is a serial cross over so transmit and receive data pins line up.
So to sum up all the knowledge you have been given.
1 - You need to use the lightning adapter, connect it to a USB A/B cable
2 - Connect the B side of the cable to the uplink port of the hub (some hubs use the older square connector for the uplink others a mini USB)
3 - The hub will supply sufficient current to power the device (the Apple port is current limited, my original assertion)
4 - Plug your DMX thingamajig into the hub
5 - Have fun