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Sound Reinforcement - Forums for Live Sound Professionals - Your Displayed Name Must Be Your Real Full Name To Post In The Live Sound Forums => Lighting Forum => Topic started by: John Fruits on March 17, 2018, 05:32:45 am

Title: Martin M-series now owned by Elation
Post by: John Fruits on March 17, 2018, 05:32:45 am
www.elationlighting.com/news/index/view/id/1216/
I wonder what the next Harman Professional product to be spun off will be?
Title: Re: Martin M-series now owned by Elation
Post by: Jeff Lelko on March 17, 2018, 11:45:48 pm
I noticed that too.  It's been an interesting past several months for the console world with ETC now carrying the Hog Series, Chauvet acquiring Chamsys, and now Elation buying M-PC. 

Given Elation's past performance with consoles I can't imagine that this is a terribly good thing for the product line, but time will tell.  At the same time I've questioned the direction of Martin ever since Harman bought them so maybe it'll be a wash.  Given that Elation also markets Capture, that does open the door for some interesting potential product merges. 
Title: Re: Martin M-series now owned by Elation
Post by: John Fruits on March 18, 2018, 06:13:32 am
It might not be such a bad thing, considering this earlier news.
Elation news (http://plsn.com/featured/matthias-hinrichs-joins-elation-professional-as-product-manager/)
Title: Re: Martin M-series now owned by Elation
Post by: Jeff Lelko on March 18, 2018, 12:51:33 pm
Fair enough, and for what it's worth I own and use products from every manufacturer mentioned thus far plus many more (so I'm definitely not a brand snob).  I just have to look back on my previous experiences with the various companies, and while I wouldn't say that Elation doesn't innovate or provide decent service, they're not ETC or Clay Paky.  Elation's service (at least to me) has been more on the DJ/Club level combined with a relatively short service window for each product.  Not a huge deal, but as their products continue to increase in cost, the long term return on investment becomes more questionable...even more so for ADJ.  I guess time will tell how they choose to handle M-PC going forward.  Just my two cents of course.