Gus Housen wrote on Wed, 14 April 2010 18:44 | Having a decent web page has been best, but when it comes down to it "cold calling" Is a better way than mailers. Mailers only work with fairs and festivals and you should still only expect a 1-2% return. I have found out getting out and networking with local service organizations, hoteliers, and venues pays off the best. We are working on a "muffin/Donut basket" go direct to the venue drop off a basket with some muffins ( if its a agent scotch works better) and a flyer or newsletter and follow up with a call.
| How about a Scotch and Muffin basket for multi-layer marketing?
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