Evidently, the logo and the price tag...
Seriously though...I hate arguing about "the best driver" without taking application (musical genre, enclosure, required output level, etc) into consideration. It's absolutely pointless.
Sure, the 2269 is an excellent driver capable of sounding super dooper. But, what if the application is an enclosure which calls for a driver with completely different t/s parameters? Now the 2269 is no longer the best driver for YOU. Maybe the driver of choice is the Eminence/B&C/18Sound/whatever. Before I get flamed...I'm in no way dissing JBL or EV. Just saying that depending on the application, there may be a better driver out there regardless of price.
Maybe I belong to a lucky minority, but my company and I get to pick gear based on what SOUNDS good, not what happens to be made by brand X. And hey...once in a while you're pleasantly surprised to find that the better sounding piece is the less expensive option.