Again, the proof is in the listening.
Yeah, right and that's why shyster companies have a market for $50/foot speaker cable, $120 "audio grade" receptacles and all the other useless crap. They mark it up about 10,000% then suck people into thinking they have to have it.
PT Barnum said it best, "there's a sucker born every day".
I once heard of a guy who wanted his aluminum underground electrical service cable replaced with copper because it would make his (ahem) high end AV system sound better and the video clearer. At least he wanted it replaced until he found out how much it would cost.
Guess he'll just have to suffer along with the rest of us.
-Hal