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Author Topic: Behringer E-Commerce  (Read 13210 times)

Douglas R. Allen

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Behringer E-Commerce
« on: December 09, 2020, 04:07:59 AM »

   With Behringer moving to E-Commerce how will this effect US dealers? We will have to go to Amazon or other big box only stores to purchase their products? No more small local dealers that we know we can trust to purchase from? Or am I reading this wrong?

Douglas R. Allen
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Douglas R. Allen

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Re: Behringer E-Commerce
« Reply #1 on: December 09, 2020, 04:23:29 AM »

   To me it feels like the Mom and Pop or smaller dealers who could have some "wiggle room" in pricing are being dumped for 1 price fits all for 100 percent profit margins.  That is sad because I prefer to buy from a "Person" who has a family ( yes the big boxes do to but I can't get to know them the same ) or has experiences with me and has an idea as to what I may need.  Hey we all want to make a living but it's may be hard to build a relationship with Amazon...
   Time will tell I guess but I've stopped looking at the Wing for now.

Douglas R. Allen


 
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Helge A Bentsen

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Re: Behringer E-Commerce
« Reply #2 on: December 09, 2020, 06:47:14 AM »

It's been in the works for years. Used to work for the (at the time) TC Electronic distributor, they lost distribution because MG wanted to have a shorter supply chain from factory to end users.

I have the impression that MG doesn't like distributors and wish to move stock as direct as possible from the factory floor to users while keeping their profit margin.
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Jim McKeveny

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Re: Behringer E-Commerce
« Reply #3 on: December 09, 2020, 10:26:02 AM »

This is straight from any biz-school playbook: excise that which does not add value. Who knew Uli secretly wanted to become Carvin?
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Frank Koenig

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Re: Behringer E-Commerce
« Reply #4 on: December 09, 2020, 10:51:24 AM »

"Disintermediation" is the word. My spell checker knows it so it must be real  ;) -F
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Tim McCulloch

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Re: Behringer E-Commerce
« Reply #5 on: December 09, 2020, 11:43:21 AM »

"Disintermediation" is the word. My spell checker knows it so it must be real  ;) -F

It's a real word, it was the basis of a college debate "affirmative" plan we ran back in... a previous century when class notes were taken on stone tablets.

In the macroeconomic sense, it referred to nation states disrupting private capital markets by issuing bonds and debentures that are either safer, pay better, or both, thereby raising interest rates or borrowing criteria in private markets.
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John Roberts {JR}

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Re: Behringer E-Commerce
« Reply #6 on: December 09, 2020, 12:40:24 PM »

This is straight from any biz-school playbook: excise that which does not add value.
true, but the value added by dealers has been eroding for decades.

I recall last century begging them to provide more value added services, like installations, consulting, teaching, etc. I don't think they all listened, while the smarter ones already were.
Quote


Who knew Uli secretly wanted to become Carvin?
He probably just wants to stay king of his hill... 

Manufacturers have long been envious of the profit margins that retailers get for mostly just flipping gear, sometimes before they even paid for it, of course many retailers still fail. 

JR
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Daniel Levi

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Re: Behringer E-Commerce
« Reply #7 on: December 09, 2020, 01:08:42 PM »

true, but the value added by dealers has been eroding for decades.

I recall last century begging them to provide more value added services, like installations, consulting, teaching, etc. I don't think they all listened, while the smarter ones already were.He probably just wants to stay king of his hill... 

Manufacturers have long been envious of the profit margins that retailers get for mostly just flipping gear, sometimes before they even paid for it, of course many retailers still fail. 

JR

That describes Thomann quite well, they do installations, hold workshops, have a performance area on site (complete with a new Steinway Grand Piano), plus they have specialists that you can contact in each department, whilst still being a price leader. They've been supplied directly from Behringer for a while now.

At least Behringer/Music Tribe should pass on any savings from this new arrangement, they haven't ever have seem to have been trying to make excessive profits just enough to keep the business afloat, part of the reason for their low prices.
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Tim McCulloch

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Re: Behringer E-Commerce
« Reply #8 on: December 09, 2020, 01:19:12 PM »

true, but the value added by dealers has been eroding for decades.

I recall last century begging them to provide more value added services, like installations, consulting, teaching, etc. I don't think they all listened, while the smarter ones already were.He probably just wants to stay king of his hill... 

Manufacturers have long been envious of the profit margins that retailers get for mostly just flipping gear, sometimes before they even paid for it, of course many retailers still fail. 

JR

Back in the old days when retailers put up their own money or collateral for a floor plan, the retailer was taking a risk that (in theory) merited the profit.

I'm very glad I'm not in retail in any form.
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Frank Koenig

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Re: Behringer E-Commerce
« Reply #9 on: December 09, 2020, 05:14:23 PM »

It's a real word, it was the basis of a college debate "affirmative" plan we ran back in... a previous century when class notes were taken on stone tablets.

In the macroeconomic sense, it referred to nation states disrupting private capital markets by issuing bonds and debentures that are either safer, pay better, or both, thereby raising interest rates or borrowing criteria in private markets.

Yes, that agrees with the dictionary definition. I just looked it up. Thanks. I first heard the term around 1998 when we used it, maybe incorrectly, to mean cutting out the middle-people in a retail context. Probably not the first, or last, time the biz folks misused a fancy-sounding word.-F
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ProSoundWeb Community

Re: Behringer E-Commerce
« Reply #9 on: December 09, 2020, 05:14:23 PM »


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