I love all the bogus reviews at the end of the ad claiming reductions in their bills.
Many years ago we got taken for a fair amount of cash by a local contractor - caused us a lot of stress at the time and for some time to come.
Anyway, this guy was good - and I mean GOOD at what he did - scamming!.
His presentation was flawless and encouraging. He not only used convincing forged documentation as his contractors license, insurance docs etc but he was also able to provide dozens of excellent customer reviews and testimonials. I actually called a couple of them and the folks I spoke to sounded very convincing.
After the crappola hit the fan and the scam was discovered (resulting in a huge lawsuit involving dozens of litigants, which put him in jail for 9 years), it was found that all these great customer reviews were bogus provided by many of his different family members and friends who were suspected of being involved and paid off.
Even now I have a hard time believing reviews when it comes down to providers or products I have no experience with myself.
Anyway - I digress......