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[M. Erik Matlock]

Surviving The Trade Show Experience
Being surrounded by thousands of like-minded people and new toys from all over the world can be awesome... or miserable.
By M. Erik Matlock • January 18, 2019

Going to trade shows generally provokes mixed feelings. There’s a certain degree of excitement, since we are mostly kids at heart, especially when faced with acres of new toys to play with.

Trade shows offer an amazing opportunity to physically touch new products and see if they are as awesome as the advertisers proclaimed.

The other side of the trade show experience would probably be the opposite of excitement. That means that after going to a few, we know what to expect. Allow me to elaborate on the trade show experience…

Continue reading here: https://www.prosoundweb.com/channels/av/surviving_the_trade_show_experience/