A Burning Passion: The Multifaceted Production Life And Views Of LaGrand
Inside the world of a passionate producer and engineer on a mission to bring production excellence to artists and events.
By M. Erik Matlock • November 13, 2018LaGrand grew up a preacher’s kid, a preacher’s nephew and a preacher’s grandson on both sides of his family. As a musician, he played in church from the 1970s through the 2000s, only stopping when he started touring as a front of house mix engineer and could no longer commit fully to rehearsals and Sunday services.
In addition, he opened LaGrand Enterprises in December 1996, bringing together his two passions and affording him the opportunity to assist his clients in producing excellent projects and productions. Along the way, he was named the 2012 Producer Of The Year by the DMV Christian Music Awards, was a nominee for the same award the following two years in addition to being the 2014 Pioneer Award honoree.
As a child, LaGrand was usually allowed to listen only to gospel music. At the age of eight when riding in the back seat of his parents’ car, he heard something else on the radio and immediately noticed an extreme difference in the production quality. Asking about the disparity, he was told that gospel artists usually don’t own their own companies and receive scraps for production. At that moment he vowed to help change that.
Earning a Recording Engineering degree from Full Sail University in Orlando helped put him on the path to helping numerous artists get their messages out, in addition to stints providing sound reinforcement for every U.S. president since Ronald Reagan. In addition, he and business partner PJ Morgan have written and engineered music for dozens of television and award shows out of his studio (TruReign Recording Studio) since the late 1990s...
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