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Author Topic: Martin>Elation>Obsidian  (Read 947 times)

John Fruits

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Martin>Elation>Obsidian
« on: July 25, 2018, 08:29:19 pm »

Martin sold the M-series to Elation and now it looks like Elation is rebranding the line with a separate ID.
https://www.elationlighting.com/news/index/view/id/1256/
In a few weeks, this will be the new website:
http://www.obsidiancontrol.com/
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Jeff Lelko

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Re: Martin>Elation>Obsidian
« Reply #1 on: July 25, 2018, 08:44:30 pm »

Interesting.  Elation isnít a bad brand.  Iím surprised the powers at be feel the need to separate a known product from a known brand name. 
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Caleb Dueck

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Re: Martin>Elation>Obsidian
« Reply #2 on: July 25, 2018, 08:48:02 pm »

Interesting.  Elation isnít a bad brand.  Iím surprised the powers at be feel the need to separate a known product from a known brand name.
Elation isn't "Pro", and to me at least is below Martin.  I can understand keeping higher end control out from under that name.

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Jeff Lelko

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Re: Martin>Elation>Obsidian
« Reply #3 on: July 25, 2018, 09:00:08 pm »

Elation isn't "Pro", and to me at least is below Martin.  I can understand keeping higher end control out from under that name.

I disagree.  While Elation is no Clay Paky or ETC, their upper end products are seeing reasonable use by big-name providers and installers (similar to Chauvet Pro).  Iíd at least have more confidence buying from a brand I recognize versus one I donít.     
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Tim Weaver

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Re: Martin>Elation>Obsidian
« Reply #4 on: July 26, 2018, 12:19:37 pm »

This is probably a response to Chauvet buying Chamsys MagicQ. Chamsys was an independent company so the magicQ branding still works. Martin is a competitor to Elation. Can't keep a competitors name on your new control product.
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Jeff Lelko

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Re: Martin>Elation>Obsidian
« Reply #5 on: July 26, 2018, 07:47:01 pm »

This is probably a response to Chauvet buying Chamsys MagicQ. Chamsys was an independent company so the magicQ branding still works. Martin is a competitor to Elation. Can't keep a competitors name on your new control product.

That makes more sense to me.  I guess then why not rename it E-PC?  I believe Elation is also the US distributor for Capture, so it wouldn't be totally new for them to market someone else's product.  I can definitely see wanting to break ties with Martin and "M" products though.   
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Re: Martin>Elation>Obsidian
¬ę Reply #5 on: July 26, 2018, 07:47:01 pm ¬Ľ


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