Caleb Dick wrote on Sat, 04 December 2010 09:24 |
It seems to me that Uli is going to attempt to keep the Midas nameplate from being Behringerized too badly.
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I agree. You cannot find mention of Behringer anywhere on the Midas or K/T websites. It's clearly not Uli's intention to "Behringerize" either company. However, I think it's already evident if the feature list comes to fruition that this desk will have some "Midas Inside." The AES50 choice is interesting because AFAIK only three companies use this protocol, including K/T and Midas. I would be very surprised that some of the Midas software doesn't end up in this. Why not? They've already paid for the talent and engineering work.
It's also clear that the Music Group doesn't want to cannibalize from their own brands. As proven by many of the responses here, the professional audio folks are still going to be buying their Midas consoles and Midas won't have to worry too much about their segment. They are strictly aiming for the garage band/MI market, not the pro-audio market. And they do sell tons of stuff to this segment. This new mixer is really aimed at the small time bands, home studios, schools and small churches that don't want to hassle with a bunch of outboard gear.
It remains to be seen if they can command that sort of price for it. They didn't seem to be able to draw much attention to their first digital mixer (the DDX3216) until they had a fire sale on it. I would not have picked one up at the original price it was sold at (app. $1800). But when it was dropped to $600 in 2006, I found it hard to pass up a 32 channel 16 bus digital console with all the goodies (like 17 motorized faders) at that price, and it's served me well for garage band use since. (Though, I do admit that I cringe every time I flip the power switch that it will boot up!). Overall, that console sounds fine, but it's no XL8.