This mixer confuses me a bit because I am not sure what market they are focusing on. The price point puts in the area of consoles such as 24 channel analog Allen & Heath, Mackie and Soundcraft options as well as the Presonus and Roland digitals. Targeting the digital console market for the average weekend warrior bands and local/small regional Sound Co's makes no sense to me as Yamaha, Roland and now Presonus has that pretty much wrapped up. A/V house's will most likely skip on this product because of the name on it. How many TT24's did Mackie sell before discontinuing that product? Lots of marketing and hype but didn't quite live up to expectations as I believe the X32 will do.
Another question which will be answered soon will be how much the digital snake/add on expansion cards adds the cost. Also reliability comes into play as we all know about their track record. I will watching with some interest though as early adopters will eventually make their way to these forums for help with problems and will be promptly told ("you got what you paid for"). After all, this product will be manufactured in China as everything else with the Behringer name on it. I don't care if Midas or Aliens designed it.
If this turns out to be a reliable and capable mixer, markets forces will drive the prices down for entry level digital consoles across the board which will be a good thing for end users with limited budgets wanting to get into the digital world and have more options.
FWIW, I own a few analog Behringer products in a briefcase gig rack but I would never trust my show to one of their products should it fail. If a comp or gate goes south, It's not the end of the world. Putting all my eggs in the Behringer basket it too much of a leap of faith for me. I would bet most people will skip on this product and early adopters will have buyers remorse at some point.
My $0.02 plus tax and shipping
Ken