"Duh" on my part about location.....
Control is a matter of personal preference; as long as you have someone in-house to deal with it AND it has enough muscle to meet your needs, either hardware or software will work.
Pretty good-sized room, so you'll have to decide which functions you really need. Brightness, coverage, or pizazz, you probably won't get all three but you can get a decent balance with room to grow.
I'm going out to sit in with some friends, but I'll throw together a suggestion list for you. Don't worry, I don't sell gear, just enjoy playing with the stuff..