In fairness, the difference between Danley and Bassmaxx is that in the case of Bassmaxx, the damage is already done; they've pigeon-holed themselves as a DJ brand (top-tier, but still a DJ brand) right on their own website, with features like "DJs raving on Bassmaxx" and "Ultra Fest 2009". Danley isn't there yet; they at least seem to be doing well in the installed sound market, though their products could benefit from a cosmetic facelift, like custom-punched grilles. These things don't increase performance, but they do increase perceived value.
The only people who wouldn't benefit from a small price increase across the Danley product line are the people who are just barely able to afford Danley gear as things currently stand. Danley's existing customer base would benefit because the value of their investment just went up, and fewer people can play in their league. Prospective Danley customers would feel they're buying into a more exclusive club (closer to the level of the larger brands like EAW and JBL), and are buying a product that's of greater value. And, of course, Danley would benefit from an improved brand image (since fewer of the people who have no business owning gear of that level would actually end up owning and misusing it; witness the tragedy of the Peavey brand) and increased profit.