Peter Etheredge wrote on Wed, 14 April 2010 20:53 |
Your most successful advertising campaigns?
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In short: Doing the gigs to a high standard and making clients happy.
My conclusion has been that it's very hard to advertise in such a manner that the people you want to read the ad actually see it:
- Trade rags for sound people are basically read by your competition, no point there.
- Local paper, by the time you reach who you want you have spent a bunch of money on reaching a zillion people who are uninterested.
- Trade rags for hotel/restaurant people: Wine guy gets the wine rag, food guy gets the food supplies rag, manager gets the travel and living rag, etc. Hard to reach the actual people you need.
- Internet. You ned to be there, but by the time you get somone to look you up there you usually have already made a verbal/phone sales pitch to them.
- Billboards: Same as local paper.
The only trade rag I can think of that might make sense to advertise in are the ones that sell sporting supplies etc to local coaches, volunteer sports team managers, etc. Maybe some of them are looking for somthing for their kick-offs, etc and they typically don't know of anybody beforehand.
If you do weddings you could always leave some cards at a wedding supplies store, if they permit.
The good news is that the typical client has friends in the same business and don't mind sharing "their guy" (typically thinking bars, restaurants, hotels, convention centers, etc here). Also, employees in these businesses typically change jobs often and often bring "their guy" with them. See my first sentence
Best of luck - spend wisely!