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[A Man]

Will now be known as "The Shack"  

Officials say Shaquille O'neal is not pleased.  

http://www.usatoday.com/money/advertising/2009-08-05-ads-reb rand-radioshack_N.htm

[Art Welter]

"The company hopes to hold onto to its brand heritage and attract more tech-savvy shoppers.

The ads will focus on the company's knowledgeable sales staff..."

That should make for a short ad.

[Tom Manchester]

Should change it to "Sh*t Shack" the way it is these days. Back when I was in middle school I could spend hours and many grass cutting dollars in that store, and the employees actually had the knowledge to help me with whatever project I came up with for the week. Now I hear they compete with McDonalds for employees.

[Ivan Beaver]

When I was getting started, I spent lots of time and money at Radio shack.

Back when they actually carried electronic parts.

Expensive-but better than waiting a couple of weeks for ordered parts.  Yes it used to take that long.

[Andy Peters]

Jon Martin wrote on Thu, 06 August 2009 15:58

Will now be known as "The Shack"

Well, they heard that Pizza Hut was changing its name to simply "The Hut," and they wanted to get on that bandwagon.

"Pizza the Hutt -- Pizza sends out for YOU!"

-=a

[Dave Barnett]

Andy Peters wrote on Thu, 06 August 2009 20:50

Jon Martin wrote on Thu, 06 August 2009 15:58 Will now be known as "The Shack"   Well, they heard that Pizza Hut was changing its name to simply "The Hut," and they wanted to get on that bandwagon. "Pizza the Hutt -- Pizza sends out for YOU!" -=a

Dosa Hut in Jersey City is not going to be pleased with this.

Also "The Shack" sounds like a BBQ chain, not an electronics store.

[Andy Zimmerman]

Art Welter wrote on Thu, 06 August 2009 18:31

"The company hopes to hold onto to its brand heritage and attract more tech-savvy shoppers. The ads will focus on the company's knowledgeable sales staff..." That should make for a short ad.

Thanks to the years of misguided company focus combined with the less-than-knowledgeable sales staff, I'd say that "brand heritage" and "tech-savvy shoppers" are two mutually exclusive groups.

[Andy Zimmerman]

Since they've gotten out of the ham radio business for the most part, why the heck not. Anymore they're just a Best Buy wannabe with a slight nod to the hobbyist. I used to practically live there - now I just stop in every now and then to pick through the clearance items.

[Scott Shaw]

Heard a comedian say the other day Long John Silvers is gonna shorten their name to THE JOHN.

[Geoff Doane]

Andy Zimmerman wrote on Thu, 06 August 2009 23:48

Since they've gotten out of the ham radio business for the most part, why the heck not. Anymore they're just a Best Buy wannabe with a slight nod to the hobbyist. I used to practically live there - now I just stop in every now and then to pick through the clearance items.

In Canada, the whole operation was sold to Circuit City a few years ago, and rebranded "The Source".  They seem to carry the same stock, and the sales staff isn't any more knowledgeable.  They must be doing OK, because even with Circuit City's problems, they're still in business.  But I rarely darken the doorway.

My association with them goes back to the early '70s, when it was called "Allied Radio Shack", and 8-track cartridge recorders were featured prominently in their catalogs.  I signed up for the "Battery of the month club" as a kid, and would buy resistors, caps, transformers and the odd transistor there, mostly because I didn't know of any other suppliers.  The day I discovered "real" electronics parts suppliers was an epiphany.

Oddly enough, one particular item that I kept coming back for was small printed circuit boards with generic traces for DIP ICs and such.  No one else seemed to be able to supply these.

GTD

"Radio Shack... You've got questions, we've got batteries."