Dave Dermont wrote on Fri, 15 August 2008 10:54 |
Matthew Whitman wrote on Fri, 15 August 2008 10:20 | I happen to work with several variety bands, and I am closely associated with a local booking agency. I thought perhaps I could help this band out.
I click on the post title, and here comes the "Check us out on MySpace" crap. I'm sorry, but that's a deal killer for me. The private party/variety band market around here is a little more sophisticated than that. If you want to play the big company parties, you've got elevate yourself above a networking site for teens.
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This seems a bit closed-minded to me, but if you choose to ignore the reality the cultural phenomenon that is MySpace, that's your choice.
It kinds of reminds me of the promoters who focus on the music they personally enjoy instead of what puts asses in seats.
I have clients (both venues and artists) who I communicate with mainly through MySpace messages, and have booked some really good gigs simply by being there. I use it. I don't have to like it.
I hope you don't miss too many opportunities because of your "too sophisticated" for MySpace.
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Well, I ate Whataburger for lunch and I have my wife's breastmilk all over me from feeding the baby a bottle. I consider
myself anything but sophisticated.
A considerable disparity exists between my jeans and hiking boots lifestyle and upscale Dallas. I've watched said booking agency go from a suburban warehouse to a posh office in the middle of uptown. I guess they could stay "open-minded" and work out of their garages, but it's easier to separate rich folks from their money when you purvey a certain image.
I don't have to say this, but I hate the plastic nature of the whole scene. I'd much rather go up to Denton and listen to a good college band in some dingy basement. The fact of the matter is, though, that the variety band market is very strong in Dallas. It is also very competitive, which means you have to do something to stand out. A mediocre band with nothing but a lame MySpace page does not stand out, at least in this neck of the woods. Chances are a potential client will chose to spend his thousands on a better band with a slicker image. These are the conditions of the market as I see them, and you're reading but one man's perspective.
I'm happy for anyone who gets a gig, by whatever means. Put a sign on your car, attach a banner to an airplane, start a fire and make smoke signals, send direct mailers, pound the pavement. Heck, I still see people putting up handwritten flyers at Guitar Center. I doubt anyone is taking my opinions on marketing and promotion as Gospel.
-Matt
P.S. The sexual predators of the world have eight years to hone their techniques before my youngest becomes a teenager. I'm definitely not ignoring MySpace, as much as I'd like to!
(edited to add P.S.)