ProSoundWeb Community

Sound Reinforcement - Forums for Live Sound Professionals - Your Displayed Name Must Be Your Real Full Name To Post In The Live Sound Forums => The Basement => Topic started by: Scott Holtzman on May 23, 2018, 05:19:17 pm

Title: New corporate mission statement
Post by: Scott Holtzman on May 23, 2018, 05:19:17 pm
Over time we have found a niche in the boutique wedding, private party, corporate etc. market. 

We also have been working very closely with another local live event company, that has been in the music production business for over two decades, Pro Show Sound.

It seems to me that we need to keep both brands Ghost AV for private production and Pro Show for the band stuff.

We came up with a tagline for Ghost: "Complete production for bespoke events".

1 - It sounds pretentious, but these are pretentious events by nature
2 - Complete doesn't do it for me either however Roget has been of no assistance.

So for the group that has opinions on everything, what do you think:

Ghost Audio Visual Services
Complete production for bespoke events

Title: Re: New corporate mission statement
Post by: Tim McCulloch on May 23, 2018, 05:27:51 pm
"Complete production for YOUR event!"

I'll take 10%.
Title: Re: New corporate mission statement
Post by: Matthias McCready on May 23, 2018, 05:40:13 pm

Complete production for bespoke events

Well, I'll be dashed if you don't start having suppers with riparian entertainments...

On a serious note if you do not like "complete" how about "integrated"?

Title: Re: New corporate mission statement
Post by: Jeff Lelko on May 23, 2018, 05:47:38 pm
Ghost Audio Visual Services
The Phantom who needs no Opera

I like Tim's suggestion too, or maybe tie it into the suggestion above - something like

Ghost Audio Visual Services
Integrated production for worldly events
Title: Re: New corporate mission statement
Post by: Lee Douglas on May 23, 2018, 06:13:19 pm
I had to look it up.  I hate to say it, and no offence intended, but "Bespoke" doesn't sound pretentious, it kind of sounds douchey, but not in a good way.  More in the way that "that guy" uses the word "methinks", when trying to sound pretentious, even though the torn sweatpants and stained Simpson's T-shirt says otherwise.  Also, the people that set up these events and the people that attend these events are often not the same.  "Bespoke" doesn't sound approachable and doesn't instantly convey capable, classy and professional, to me.
Title: Re: New corporate mission statement
Post by: Scott Holtzman on May 23, 2018, 07:24:54 pm
I had to look it up.  I hate to say it, and no offence intended, but "Bespoke" doesn't sound pretentious, it kind of sounds douchey, but not in a good way.  More in the way that "that guy" uses the word "methinks", when trying to sound pretentious, even though the torn sweatpants and stained Simpson's T-shirt says otherwise.  Also, the people that set up these events and the people that attend these events are often not the same.  "Bespoke" doesn't sound approachable and doesn't instantly convey capable, classy and professional, to me.

That interesting because the event planner that sends us half our business uses it as does two of the wedding planners.

It was actually her idea....The crew in torn shirts is exactly why we have landed in the niche.  It's amazing that arriving in appropriate attire, sober with functioning equipment they are capable or operating is a bar our competition can't cross.

Title: Re: New corporate mission statement
Post by: Scott Holtzman on May 23, 2018, 07:26:51 pm
Ghost Audio Visual Services
The Phantom who needs no Opera

Funny,  the founders name is Shawn Casper. 


Title: Re: New corporate mission statement
Post by: Lee Douglas on May 23, 2018, 09:31:35 pm
That interesting because the event planner that sends us half our business uses it as does two of the wedding planners.

Maybe it's regional thing.  I don't think I've heard that word used around the PNW.  Ray?  Anyway, as I said, absolutely no offense intended, and thanks for not taking it that way.

It was actually her idea....The crew in torn shirts is exactly why we have landed in the niche.  It's amazing that arriving in appropriate attire, sober with functioning equipment they are capable or operating is a bar our competition can't cross.
I'm always amazed when a contractor doesn't get it.  I work in the same political/corporate/wedding/private market in this area and I attend events such as these several times a year.  Watching the lowest bidder/someone's cousin and their friends, screw up what should be an amazing and profitable event is just painful. 
Title: Re: New corporate mission statement
Post by: Stephen Swaffer on May 23, 2018, 11:13:36 pm
Replace complete with comprehensive?
Title: Re: New corporate mission statement
Post by: Mark Cadwallader on May 24, 2018, 12:02:40 am
Replace complete with comprehensive?

My thought exactly.
Title: Re: New corporate mission statement
Post by: Scott Holtzman on May 24, 2018, 12:29:21 am
Maybe it's regional thing.  I don't think I've heard that word used around the PNW.  Ray?  Anyway, as I said, absolutely no offense intended, and thanks for not taking it that way.
I'm always amazed when a contractor doesn't get it.  I work in the same political/corporate/wedding/private market in this area and I attend events such as these several times a year.  Watching the lowest bidder/someone's cousin and their friends, screw up what should be an amazing and profitable event is just painful.

None taken at all!
Title: Re: New corporate mission statement
Post by: Scott Holtzman on May 24, 2018, 12:31:46 am
My thought exactly.

Comprehensive production for bespoke events

I think we are close to a winner.
Title: Re: New corporate mission statement
Post by: Jonathan Johnson on May 24, 2018, 01:35:15 am
Comprehensive production for bespoke events

Well, to me, the word 'Bespoke' makes me think of the spam I get in my email, because that's pretty much the only place I ever see the word.
Title: Re: New corporate mission statement
Post by: Lyle Williams on May 24, 2018, 02:33:01 am
Real people don't know what the word bespoke means.
Title: Re: New corporate mission statement
Post by: Marc Sibilia on May 24, 2018, 04:28:20 am
Comprehensive production for bespoke events

Coordinated production for unique events.

Sounds less haughty but appeals, in a similar way, to people's desire that their event is not like every other one.

Coordinated says to me you take care of each and every detail.  Comprehensive is also fine, if that is more of the sense you are trying to convey.

Marc
Title: Re: New corporate mission statement
Post by: John Fruits on May 24, 2018, 07:27:42 am
I have no problem with bespoke, it seems a suitable trigger word for the people you are trying to attract (including WPFH-wedding planners from hell, bridezilla, and worst of all momzilla). A tagline should be short and to the point.  One thing, since you have a website, add a How to hire production section.  Talk about the problems they may encounter, i.e. low-bidders with a trailer of mismatched, poorly maintained equipment and staff who are dressed inappropriately.  Bring up the very important issue of insurance. 
Title: Re: New corporate mission statement
Post by: Lyle Williams on May 24, 2018, 07:51:08 am
Dealing with government procurement people, bespoke is speaking their language.

Ditto for anyone in any sort of fabrication trade.

But for some rich folks planning a party or a wedding, ... You might as well offer amelioration of pococurantism.  That's only marginally less likely to be a google search term for your bespoke services!

:-)
Title: Re: New corporate mission statement
Post by: Chris Hindle on May 24, 2018, 08:01:19 am

Ghost Audio Visual Services
Complete production for bespoke events

Ghost Audio Visual Services
Comprehensive production services for your unique event.

Just a thought.
Chris.
Title: Re: New corporate mission statement
Post by: David Allred on May 24, 2018, 09:18:00 am
Real people don't know what the word bespoke means.

I must be real... I had to look it up.  I originally thought it was what a bicycle wheel needed before riding.  "Hey Bob, that wheel needs to be spoked."

Ghost Audio Visual Services
"You can hire those other guys instead of us, but it will haunt you until your next event."
Title: Re: New corporate mission statement
Post by: Kevin Maxwell on May 24, 2018, 09:45:34 am
Full production services
Title: Re: New corporate mission statement
Post by: John Roberts {JR} on May 24, 2018, 10:24:27 am
"Bespoke" sounds like code for more expensive (one-off specialized service).

If that doesn't scare off bargain minded customers sounds like a good plan.

JR
Title: Re: New corporate mission statement
Post by: Scott Holtzman on May 24, 2018, 02:23:36 pm
"Bespoke" sounds like code for more expensive (one-off specialized service).

If that doesn't scare off bargain minded customers sounds like a good plan.

JR

It's funny you mention that.  At a recent birthday party we show up and our friends from Vincent lighting are already at the venue, with pop and drape and some wash lighting.  Vincent is expensive, almost absurdly so but they are all over the place.

Anyway, I ask the wedding planner why she didn't take our quote for pipe and drape and lights.  Her answer "your quote was too inexpensive compared to Vincent,  I didn't think you knew what you were doing, besides sound guys lights never work".  That was the hardest smile and thank you I had to do in a while. 

That event was one of the catalysts of this change. 
Title: Re: New corporate mission statement
Post by: David Allred on May 24, 2018, 02:35:21 pm
It's funny you mention that.  At a recent birthday party we show up and our friends from Vincent lighting are already at the venue, with pop and drape and some wash lighting.  Vincent is expensive, almost absurdly so but they are all over the place.

Anyway, I ask the wedding planner why she didn't take our quote for pipe and drape and lights.  Her answer "your quote was too inexpensive compared to Vincent,  I didn't think you knew what you were doing, besides sound guys lights never work".  That was the hardest smile and thank you I had to do in a while. 

That event was one of the catalysts of this change.

Next time offer 2 quotes.  One that offer "sound guy lights" and a 2nd that offers "high end pro lighting".  Of course, you bring the same lights for either.  ;D
Title: Re: New corporate mission statement
Post by: Ray Aberle on May 24, 2018, 03:35:00 pm
All of this boils down to one requirement: having the conversation with the client. The wedding planner needs a sit-down. "Hi, here's what we do. Here's pictures of what we've done. We can save your client money by including your lighting or P&D on the same truck as audio, and just send an extra hand or two to work on that."

I've been facing this challenge in the local business community- I do lots of Chamber networking events, but it's like, if I talk only about small stuff, people think I am a DJ and we end up not talking about A/V services for their upcoming fundraising dinner. If I only talk about large stuff (festivals, concerts, Furry Conventions, etc) then they think we're too large for their event, and/or they won't be able to afford us.

It's all about the communication and education, but it's still a very fine line.

*goes to load the truck for ANOTHER freakin' Furry Convention*
Title: Re: New corporate mission statement
Post by: Luke Geis on May 24, 2018, 04:12:08 pm
I wouldn't use bespoke. It is akin to skunkworks if you ask me. Also bespoke is more related to clothing in its origin and has only evolved into product customization.  It is more a statement used to describe a thing that was custom made / fitted for something unique or non standard.

While sound support is pretty much " custom " we are not exactly designing a PA system that is specifically fitted for a particular venue. We do a walk through and are told that they want a world class PA, but we don't want to see it, oh and you have to set it up in the bushes and the subs have to be hidden behind the band and you can't have the mixer anywhere near another living soul....... We adapt more than create a bespoke service.

Adaptive and comprehensive sound support solutions for your special event.............. is something that rounds it all out.

I have two sayings that I use: Truly professional sound support services & Sound that exceeds expectations.

Title: Re: New corporate mission statement
Post by: Scott Holtzman on May 24, 2018, 04:26:35 pm
I wouldn't use bespoke. It is akin to skunkworks if you ask me. Also bespoke is more related to clothing in its origin and has only evolved into product customization.  It is more a statement used to describe a thing that was custom made / fitted for something unique or non standard.

While sound support is pretty much " custom " we are not exactly designing a PA system that is specifically fitted for a particular venue. We do a walk through and are told that they want a world class PA, but we don't want to see it, oh and you have to set it up in the bushes and the subs have to be hidden behind the band and you can't have the mixer anywhere near another living soul....... We adapt more than create a bespoke service.

Adaptive and comprehensive sound support solutions for your special event.............. is something that rounds it all out.

I have two sayings that I use: Truly professional sound support services & Sound that exceeds expectations.

It's not the sound service it's the whole package.  The lighting design, projection, drapery, staging etc. do create a custom one of a kind event to the clients spec.  (Taking the other side to get more feedback).
Title: Re: New corporate mission statement
Post by: Tim McCulloch on May 24, 2018, 04:51:58 pm
It's not the sound service it's the whole package.  The lighting design, projection, drapery, staging etc. do create a custom one of a kind event to the clients spec.  (Taking the other side to get more feedback).

"Your concept is our creation."
Title: Re: New corporate mission statement
Post by: Stephen Kirby on May 24, 2018, 05:28:07 pm
If high end weddings are the target I see no problem with "bespoke".  The folks who can afford to do it right have been marketed to with that term from watches to auto service.

It's like "Dress like the boss".  Use the language of the clients, not the workers.
Title: Re: New corporate mission statement
Post by: Scott Holtzman on May 24, 2018, 07:03:23 pm
If high end weddings are the target I see no problem with "bespoke".  The folks who can afford to do it right have been marketed to with that term from watches to auto service.

It's like "Dress like the boss".  Use the language of the clients, not the workers.

Yep, this was sent to me and it sums it up.

I don't like pretentious but the AV side clients are pretentious.

Check out this link.

https://www.nytimes.com/2016/08/12/fashion/mens-style/bespoke-word-meaning-usage-language.html

That's why I like having the two divisions Pro Show Audio will take care of all the rentals and hard production.  Ghost AV is the boutique corporate shop. 

https://www.nytimes.com/2016/08/12/fashion/mens-style/bespoke-word-meaning-usage-language.html

Title: Re: New corporate mission statement
Post by: Luke Geis on May 24, 2018, 07:16:40 pm
It's still not bespoke though. Bespoke is taking something that is not standard and customizing it to fit a very specific person, place or thing.

Staging is 4' X 8' boards put together, drapery is 13' X 16' panels of drape suspended on poles, projection screens are standard sizes unless you actually do make your own screen and do projection mapping. Lighting design, don't get me started :) you take a light and point it in a direction..... make the colors look pretty and call it a day.

A bespoke show would be where you have to make a custom stage deck that has non standard shapes, create a projection screen out of materials and framing that will require unique ways to erect it and image mapping from perhaps multiple projectors, the drapes would have to be hand tucked and tacked to some backing board, and lighting where, wait it's just lights, you take a light and point it in a direction and make the colors look pretty :) I tease, I tease. Sound again is not really bespoke, I can bet that by the time all this other stuff is done, you won't be able to put the speakers where you want them ( and not be in the way of projection and lighting ), subs will be behind the stage and it is still the same speaker you use all the time ( I.E. not bespoke ).

Perhaps I look at the terminology to literal? Bespoke to me and based upon definition means custom made for specific application. A tailored suite, a one off watch made to my demands, a racing car seat made to fit my body shape and profile are bespoke. Bespoke is a tangible item that is unlike any other. Using that wording you could argue that a production could also then be bespoke, but you can also say that production is very much step and repeat. You have sound, lights, decor, staging and execution, they are put together differently every time, but only because the dimensions, placement and constraints dictate it, not simply because the end client says I must have a show unlike any other you have done. The rules dictate certain things be a certain way, the look may change, but the processes that get it there do not.

Synonyms of bespoke don't really help either. Here are some examples of synonyms:

betoken · denote · display · engage · evidence · evince · exhibit · foretell · imply · indicate · prearrange · predict · proclaim · reveal · show · signify · solicit · suggest


If you really want to sell on the Bespoke idea, run with: We are the Haute Couture of event production

EDIT: I just want to say I was poking fun at lighting, it is a team sport and I love the LD's I work with!!!! Don't blind me please :)
Title: Re: New corporate mission statement
Post by: Scott Helmke on May 24, 2018, 08:25:06 pm
If high end weddings are the target I see no problem with "bespoke".  The folks who can afford to do it right have been marketed to with that term from watches to auto service.

It's like "Dress like the boss".  Use the language of the clients, not the workers.

I've learned to simply smile and nod when people say "podium mic". If everybody is using "bespoke", then jump on the bandwagon. You can change it any time you want with a new set of biz cards and a little time updating your website.

How about this:
"Experienced production tailored to fit your bespoke event"
Title: Re: New corporate mission statement
Post by: Spenser Hamilton on May 24, 2018, 08:31:39 pm
It's still not bespoke though. Bespoke is taking something that is not standard and customizing it to fit a very specific person, place or thing.

Staging is 4' X 8' boards put together, drapery is 13' X 16' panels of drape suspended on poles, projection screens are standard sizes unless you actually do make your own screen and do projection mapping. Lighting design, don't get me started :) you take a light and point it in a direction..... make the colors look pretty and call it a day.

A bespoke show would be where you have to make a custom stage deck that has non standard shapes, create a projection screen out of materials and framing that will require unique ways to erect it and image mapping from perhaps multiple projectors, the drapes would have to be hand tucked and tacked to some backing board, and lighting where, wait it's just lights, you take a light and point it in a direction and make the colors look pretty :) I tease, I tease. Sound again is not really bespoke, I can bet that by the time all this other stuff is done, you won't be able to put the speakers where you want them ( and not be in the way of projection and lighting ), subs will be behind the stage and it is still the same speaker you use all the time ( I.E. not bespoke ).

Perhaps I look at the terminology to literal? Bespoke to me and based upon definition means custom made for specific application. A tailored suite, a one off watch made to my demands, a racing car seat made to fit my body shape and profile are bespoke. Bespoke is a tangible item that is unlike any other. Using that wording you could argue that a production could also then be bespoke, but you can also say that production is very much step and repeat. You have sound, lights, decor, staging and execution, they are put together differently every time, but only because the dimensions, placement and constraints dictate it, not simply because the end client says I must have a show unlike any other you have done. The rules dictate certain things be a certain way, the look may change, but the processes that get it there do not.

Synonyms of bespoke don't really help either. Here are some examples of synonyms:

betoken · denote · display · engage · evidence · evince · exhibit · foretell · imply · indicate · prearrange · predict · proclaim · reveal · show · signify · solicit · suggest


If you really want to sell on the Bespoke idea, run with: We are the Haute Couture of event production

EDIT: I just want to say I was poking fun at lighting, it is a team sport and I love the LD's I work with!!!! Don't blind me please :)

The average customer doesn't know about all these industry standards, talk to anybody outside the industry and they think we do magic.

It sounds like Scott is trying to market to a segment that wants to feel like they are special, whether their requirements are actually anything beyond the ordinary is besides the point.

Sometimes perception trumps reality.
Title: Re: New corporate mission statement
Post by: Stephen Kirby on May 24, 2018, 08:36:39 pm
While Scott's services may not be "bespoke", in the minds of the bride, mother of the bride and the wedding coordinator, the "event" is.  So, he's playing to that perception.  However elitist or entitled it may seem.  If he's willing to put up with high end wedding coordinators (by that I mean ones that sell themselves to rich clients, not necessarily the truly professional ones) then he may as well play to their inflated self image.
Title: Re: New corporate mission statement
Post by: Scott Holtzman on May 24, 2018, 08:39:13 pm
I've learned to simply smile and nod when people say "podium mic". If everybody is using "bespoke", then jump on the bandwagon. You can change it any time you want with a new set of biz cards and a little time updating your website.

How about this:
"Experienced production tailored to fit your bespoke event"

I like, how about "Experienced production for your bespoke event" ???

That's better.

Title: Re: New corporate mission statement
Post by: Scott Holtzman on May 24, 2018, 08:43:24 pm
While Scott's services may not be "bespoke", in the minds of the bride, mother of the bride and the wedding coordinator, the "event" is.  So, he's playing to that perception.  However elitist or entitled it may seem.  If he's willing to put up with high end wedding coordinators (by that I mean ones that sell themselves to rich clients, not necessarily the truly professional ones) then he may as well play to their inflated self image.

This is exactly it.  You never get rich with poor clients.  It seems as if nobody wants to deal with these folks.  I can laugh my way all to the bank.

Title: Re: New corporate mission statement
Post by: Tim McCulloch on May 24, 2018, 08:58:38 pm
This is exactly it.  You never get rich with poor clients.  It seems as if nobody wants to deal with these folks.  I can laugh my way all to the bank.

The issue is mostly personnel.  It's easy to get guys in Slayer t-shirts... and they'll bust out the setup in no time while dropping the F-bomb in the ballroom.  They cannot make the jump to a gig that pays them more money to work more methodically, dress better and be mindful that not everyone routinely swears like a longshoreman.  It helps when you keep your gear in excellent cosmetic condition, too, and that is mostly a matter of personnel covering and carefully handling that gear.

Regarding your up-thread comment about Vincent - it pays to charge more.  Interestingly I got an email from a client about not using one of our competitors because "...they're too cheap."  I didn't ask the client why but suspect they have figured out if Competitor is consistently 30% under *everybody else* then there are corners being consistently cut.
Title: Re: New corporate mission statement
Post by: Luke Geis on May 24, 2018, 09:46:24 pm
So no to: We are the Haute Couture of event production :(

I don't know, in 15+ years I have never once heard a client say the term bespoke in reference to their event, let alone anything else. It is just such an automotive racing term these days. In either case Selling to a higher end client will be more about image than a kitschy term ( not that yours is, but you get what I mean ). If your website looks visually like what you are trying to sell towards, as long as the English within it makes sense, you won't have a problem selling. I don't think a client with LOTS of money cares that you have a saying that refers to their event as bespoke, only more so that you assert that YOU are THE vendor for the job. You don't have to undermine, or play to a clients ego to pull them in. If you have a good product and you can show that you do, then a phrase that simply says you are the end all be all to a clients needs is enough. It doesn't even have to have $20 words.

We are the foremost production company suited for all your bespoke event needs.

That really asserts that you are the ONE and bespoke is a $20 word to make the client feel like they are special. You don't even have to use bespoke and it still says you are the ONE. Foremost is an even more assertive word than bespoke.

Foremost: most prominent in rank, importance, or position

synonyms:   leading, principal, premier, prime, top, top-level, greatest, best, supreme, preeminent, outstanding, most important, most prominent, most influential, most illustrious, most notable...... etc. It says WAY more than bespoke does.

I would drop bespoke and just use: We are the Foremost production company for your .......... event.    where ........ can be a $20 word or your choice if you'd like.

I will revert to my slogan: Truly professional sound support services.

I wanted as short of a sentence as possible that asserted what I was and did. Truly professional was the shortest path I could get to that explained what I was about and how I do it. Before that, my slogan was: Sound that exceeds expectation. It was short, strong and to the point but didn't say how or why it was. I DO NOT provide anything other than sound services. It really puts me in a small box. I don't provide staging, I don't do video and I don't do lighting or decor. I am the In-N-Out of sound, I do one thing and I do it really well. Without being sly or pandering, I found a way to project what I do and how I do it.

Just trying to help is all. I am certain that if your image sells as high class, you don't have to use clever slogans to sell it.
Title: Re: New corporate mission statement
Post by: Scott Helmke on May 25, 2018, 09:59:15 am
I like, how about "Experienced production for your bespoke event" ???

That's better.

It's up to you, of course.

I will add that like in corporate and sports work, having some gray hair and being the calmest person in the room can be a big advantage. 
Title: Re: New corporate mission statement
Post by: Jonathan Johnson on May 29, 2018, 12:41:53 pm
A bespoke show would be where you have to make a custom stage deck that has non standard shapes, create a projection screen out of materials and framing that will require unique ways to erect it and image mapping from perhaps multiple projectors, the drapes would have to be hand tucked and tacked to some backing board, and lighting where, wait it's just lights, you take a light and point it in a direction and make the colors look pretty :) I tease, I tease. Sound again is not really bespoke, I can bet that by the time all this other stuff is done, you won't be able to put the speakers where you want them ( and not be in the way of projection and lighting ), subs will be behind the stage and it is still the same speaker you use all the time ( I.E. not bespoke ).

Perhaps I look at the terminology to literal? Bespoke to me and based upon definition means custom made for specific application. A tailored suite, a one off watch made to my demands, a racing car seat made to fit my body shape and profile are bespoke. Bespoke is a tangible item that is unlike any other. Using that wording you could argue that a production could also then be bespoke, but you can also say that production is very much step and repeat. You have sound, lights, decor, staging and execution, they are put together differently every time, but only because the dimensions, placement and constraints dictate it, not simply because the end client says I must have a show unlike any other you have done. The rules dictate certain things be a certain way, the look may change, but the processes that get it there do not.

They really don't want bespoke lighting and sound. They want bespoke physics.
Title: Re: New corporate mission statement
Post by: Luke Geis on May 29, 2018, 01:52:32 pm
Pretty much^^^^^^^ :)

I had a joke to insert, but it is not appropriate:)

 What are you deciding on right now Scott? Give us an update!
Title: Re: New corporate mission statement
Post by: Kevin Maxwell on May 29, 2018, 02:43:51 pm
I just wanted to put in my experience regarding you naming or Mission Statement. I was the Domestic USA onsite technical producer/director for corporate conferences for one particular client. I worked for them for about 12 years. I was on the road a lot. I was also part of the management team for their US and European Symposium. I used to be the guy who would recommend local companies to provide production service when we need them. If I ever saw the word "Bespoke" in anything from a company I was considering that would not have set well with me at all.  Just my 2cents.
Title: Re: New corporate mission statement
Post by: Justice C. Bigler on May 29, 2018, 02:54:02 pm
Hey Scott, how about this one: "Bringing you only the finest, hand crafted audio services from highly trained sound artisans."

Or the more colloquial version, "If you have to ask how much we cost, you're too poor to afford us."
Title: Re: New corporate mission statement
Post by: Scott Holtzman on May 29, 2018, 06:34:17 pm
Pretty much^^^^^^^ :)

I had a joke to insert, but it is not appropriate:)

 What are you deciding on right now Scott? Give us an update!

The update is Summer hit hard as usual, haven't been able to put any additional cycles into decision.

The corporate opinion/post makes a point.  Justice really brought it home though.  I don't want to coddle the wedding/private event folks at the risk of the corporate/non-profit work. 

Title: Re: New corporate mission statement
Post by: Bob Leonard on May 29, 2018, 07:28:25 pm
Premier sound services catering to the discerning clientele .
Title: Re: New corporate mission statement
Post by: Tim McCulloch on May 29, 2018, 08:40:28 pm
I don't want to coddle the wedding/private event folks at the risk of the corporate/non-profit work.

People tend to get married in a 'big way' only once.  There isn't a stream of repeat business (except from a wedding planner referral) unlike corpy events.

You have to make more profit from the weddings and society events to make up for the reinvention of the wheel for each client so they feel "bespoked". ;)
Title: Re: New corporate mission statement
Post by: Ryan McLeod on May 29, 2018, 10:40:03 pm
I can’t be the only one to google this...

https://www.bespokeav.ca/

Well.... maybe the only Canadian ;-)
Title: Re: New corporate mission statement
Post by: Kevin Maxwell on May 30, 2018, 01:37:28 pm
I just got an email from PayPal advertising the following.

15% off Bespoke Post and more - shop now

So is this a new buzz word. I saw no reference to it in the actual email just in the title.

I just though I would mention the use of the work that you were thinking of using.
Title: Re: New corporate mission statement
Post by: Luke Geis on May 30, 2018, 02:09:26 pm
Advertising eh. It was because of your searches and what not. That is the Google engine at work. Ever notice how you start getting lawnmower ads after you have been at your friends house who was looking for lawnmowers? Its not a coincidence.
Title: Re: New corporate mission statement
Post by: Ray Aberle on May 31, 2018, 02:15:48 pm
Advertising eh. It was because of your searches and what not. That is the Google engine at work. Ever notice how you start getting lawnmower ads after you have been at your friends house who was looking for lawnmowers? Its not a coincidence.
S'why I don't have a lawn mower.

Or friends, for that matter. :-P

-Ray
Title: Re: New corporate mission statement
Post by: Luke Geis on May 31, 2018, 09:32:23 pm
HA HA :)

My friend hits me up all the time about what I have been searching for. He will call and ask, " hey, you been looking at going corporate "? When we go to each other houses, google and other engines commingle our search histories and we start getting adds for stuff the other had looked at.... lots of fun.

Title: Re: New corporate mission statement
Post by: Lance Hallmark on June 11, 2018, 02:38:02 pm
How about "Quality production for bespoke events"
Title: Re: New corporate mission statement
Post by: David Allred on June 11, 2018, 03:43:40 pm
How about "Quality production for bespoke events"
"Bespoke production for bespoke clientele by bespoke providers of bespoke equipment in bespoke settings to make a bespoke event... bespoken, Y'all."
Title: Re: New corporate mission statement
Post by: Scott Holtzman on June 11, 2018, 03:45:07 pm
"Bespoke production for bespoke clientele by bespoke providers of bespoke equipment in bespoke settings to make a bespoke event... bespoken, Y'all."

Yeah bespoke has been banished from our vocabulary.  We are back to "we know our shit"
Title: Re: New corporate mission statement
Post by: Mark Cadwallader on June 11, 2018, 07:28:02 pm
"Bidet Sound - when you want high class shit at your event."

You can always call it "Bid It Sound" when selling to the down-scale market.
Title: Re: New corporate mission statement
Post by: Ray Aberle on June 11, 2018, 09:08:34 pm
Of course, all of these "suggestions" will now show up when someone Googleyes Scott's business. :-(

I'm not a big fan of "mission statements," unless it gives me a way to promote my company. For example, right now I have been fond of the slogan, "We Deliver Results, Not Excuses." This shows that we are committed to delivering a great experience for our client, no matter what life throws at us.

-Ray
Title: Re: New corporate mission statement
Post by: Rob Spence on June 11, 2018, 09:13:26 pm
We have a couple ...

We get live!

And

We are all about yes !



Sent from my iPad using Tapatalk Pro
Title: Re: New corporate mission statement
Post by: Scott Holtzman on June 11, 2018, 09:18:47 pm
Of course, all of these "suggestions" will now show up when someone Googleyes Scott's business. :-(

I'm not a big fan of "mission statements," unless it gives me a way to promote my company. For example, right now I have been fond of the slogan, "We Deliver Results, Not Excuses." This shows that we are committed to delivering a great experience for our client, no matter what life throws at us.

-Ray

I am not sure that's a bad thing.  First, it shows we don't take ourselves too serious, just the job we do. 

 Our internal values needs to be on the website now that you mention it.   It's closer to a mission statement but more wordy. 

1 - Exceed our customers expectations at every interaction and engagement.
2 - Provide a fun and stimulating work environment
3 - Treat our vendors the same as our customers - these partnerships enable our success
4 - Provide a return to our investors

I guess what I was looking for was a tag or byline not a mission statement.


Title: Re: New corporate mission statement
Post by: Ray Aberle on June 11, 2018, 09:31:59 pm
I am not sure that's a bad thing.  First, it shows we don't take ourselves too serious, just the job we do. 
A discerning corporate type might not distinguish a difference....

Our internal values needs to be on the website now that you mention it.   It's closer to a mission statement but more wordy. 

1 - Exceed our customers expectations at every interaction and engagement.
2 - Provide a fun and stimulating work environment
3 - Treat our vendors the same as our customers - these partnerships enable our success
3 - Provide a return to our investors
Pretty good. I'd consider not repeating #3-- and the repeat of #3, I might not even mention. Yes, making sure the people in charge are recouping their investment, but I always worry that the client might forget that this is a good thing, and get bummed that you have the audacity to want to make a living from their events. :)
Title: Re: New corporate mission statement
Post by: Scott Holtzman on June 11, 2018, 10:51:59 pm
A discerning corporate type might not distinguish a difference....
Pretty good. I'd consider not repeating #3-- and the repeat of #3, I might not even mention. Yes, making sure the people in charge are recouping their investment, but I always worry that the client might forget that this is a good thing, and get bummed that you have the audacity to want to make a living from their events. :)

Yeah I fixed that.  I will tell you clients that think pricing below cost of delivering service is a good thing are clients that are not interested in a relationship, just a one off.  They will always seek out the lowest cost provider as they believe that in doing so they are spending their budget wisely.

A good client understands that you have to make a profit to do a good job. 



Title: Re: New corporate mission statement
Post by: Debbie Dunkley on June 11, 2018, 11:54:30 pm
Maybe the reason we have stayed small is because of our unofficial slogan which has always been, " We don't do sound for a**holes".
Title: Re: New corporate mission statement
Post by: Scott Holtzman on June 12, 2018, 03:01:59 am
Maybe the reason we have stayed small is because of our unofficial slogan which has always been, " We don't do sound for a**holes".
love it

Sent from my SM-T800 using Tapatalk

Title: Re: New corporate mission statement
Post by: Bill McIntosh on June 12, 2018, 11:19:35 am
love it

Sent from my SM-T800 using Tapatalk
Simple is best.

I worked for a very large insurance company you never heard of for several years.  The mission statement was

Respect people
Make money
Have fun

I saw senior executives make policy decisions using those concepts. 

Later someone found the Mission Statement Generator and things went to hell. 
Www.jonhaworth.com/toys/mission-statement-generator


Sent from my SAMSUNG-SM-G930A using Tapatalk

Title: Re: New corporate mission statement
Post by: Jonathan Johnson on June 12, 2018, 01:15:46 pm
Our internal values needs to be on the website now that you mention it.   It's closer to a mission statement but more wordy. 

...

3 - Treat our vendors the same as our customers - these partnerships enable our success

Be sure you treat your employees (if you have any) at least as well as you expect them to treat your customers.

Employees that are treated like dirt will show the same level of respect for your customers.
Title: Re: New corporate mission statement
Post by: Jonathan Johnson on June 12, 2018, 01:18:17 pm
Of course, all of these "suggestions" will now show up when someone Googleyes Scott's business.

I always figured it was a portmanteau of "Go ogle."
Title: Re: New corporate mission statement
Post by: Jack Arnott on June 12, 2018, 08:01:22 pm
" We don't do sound for a**holes".

Discriminatory
Title: Re: New corporate mission statement
Post by: Debbie Dunkley on June 12, 2018, 08:57:28 pm
Discriminatory

That's why its unofficial.  ;)
Title: Re: New corporate mission statement
Post by: David Allred on June 13, 2018, 09:18:08 am
Discriminatory
Let's not go down that rabbit hole.  Discriminatory is choosing Burger King over McDonald's.  Though I hear McD's new chicken sandwich is delightful.  :)
Title: Re: New corporate mission statement
Post by: Jonathan Johnson on June 14, 2018, 12:25:01 pm
Let's not go down that rabbit hole.

What you got 'gainst rabbit holes?
Title: Re: New corporate mission statement
Post by: David Allred on June 14, 2018, 12:31:11 pm
What you got 'gainst rabbit holes?

They're dangerous unless you have a Holy Hand Grenade. 
Title: Re: New corporate mission statement
Post by: Dave Garoutte on June 14, 2018, 12:33:30 pm
But it's just a bunny!
Title: Re: New corporate mission statement
Post by: Randy Pence on June 14, 2018, 07:03:19 pm
*goes to load the truck for ANOTHER freakin' Furry Convention*

not all heroes wear capes, but some of your client's guests might
Title: Re: New corporate mission statement
Post by: Tony Maggio on June 16, 2018, 08:59:37 pm
Maybe the reason we have stayed small is because of our unofficial slogan which has always been, " We don't do sound for a**holes".


“We cheated the last customer and passed on the savings to you”