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Author Topic: New corporate mission statement  (Read 2559 times)

Scott Holtzman

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New corporate mission statement
« on: May 23, 2018, 05:19:17 pm »

Over time we have found a niche in the boutique wedding, private party, corporate etc. market. 

We also have been working very closely with another local live event company, that has been in the music production business for over two decades, Pro Show Sound.

It seems to me that we need to keep both brands Ghost AV for private production and Pro Show for the band stuff.

We came up with a tagline for Ghost: "Complete production for bespoke events".

1 - It sounds pretentious, but these are pretentious events by nature
2 - Complete doesn't do it for me either however Roget has been of no assistance.

So for the group that has opinions on everything, what do you think:

Ghost Audio Visual Services
Complete production for bespoke events

« Last Edit: May 23, 2018, 05:28:52 pm by Scott Holtzman »
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Scott AKA "Skyking" Holtzman
River Delta Audio is now:

Ghost Audio Visual Solutions, LLC
Cleveland OH
www.ghostav.rocks

Tim McCulloch

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Re: New corporate mission statement
« Reply #1 on: May 23, 2018, 05:27:51 pm »

"Complete production for YOUR event!"

I'll take 10%.
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Matthias McCready

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Re: New corporate mission statement
« Reply #2 on: May 23, 2018, 05:40:13 pm »


Complete production for bespoke events

Well, I'll be dashed if you don't start having suppers with riparian entertainments...

On a serious note if you do not like "complete" how about "integrated"?

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Jeff Lelko

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Re: New corporate mission statement
« Reply #3 on: May 23, 2018, 05:47:38 pm »

Ghost Audio Visual Services
The Phantom who needs no Opera

I like Tim's suggestion too, or maybe tie it into the suggestion above - something like

Ghost Audio Visual Services
Integrated production for worldly events
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Lee Douglas

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Re: New corporate mission statement
« Reply #4 on: May 23, 2018, 06:13:19 pm »

I had to look it up.  I hate to say it, and no offence intended, but "Bespoke" doesn't sound pretentious, it kind of sounds douchey, but not in a good way.  More in the way that "that guy" uses the word "methinks", when trying to sound pretentious, even though the torn sweatpants and stained Simpson's T-shirt says otherwise.  Also, the people that set up these events and the people that attend these events are often not the same.  "Bespoke" doesn't sound approachable and doesn't instantly convey capable, classy and professional, to me.
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Scott Holtzman

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Re: New corporate mission statement
« Reply #5 on: May 23, 2018, 07:24:54 pm »

I had to look it up.  I hate to say it, and no offence intended, but "Bespoke" doesn't sound pretentious, it kind of sounds douchey, but not in a good way.  More in the way that "that guy" uses the word "methinks", when trying to sound pretentious, even though the torn sweatpants and stained Simpson's T-shirt says otherwise.  Also, the people that set up these events and the people that attend these events are often not the same.  "Bespoke" doesn't sound approachable and doesn't instantly convey capable, classy and professional, to me.

That interesting because the event planner that sends us half our business uses it as does two of the wedding planners.

It was actually her idea....The crew in torn shirts is exactly why we have landed in the niche.  It's amazing that arriving in appropriate attire, sober with functioning equipment they are capable or operating is a bar our competition can't cross.

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Scott AKA "Skyking" Holtzman
River Delta Audio is now:

Ghost Audio Visual Solutions, LLC
Cleveland OH
www.ghostav.rocks

Scott Holtzman

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Re: New corporate mission statement
« Reply #6 on: May 23, 2018, 07:26:51 pm »

Ghost Audio Visual Services
The Phantom who needs no Opera

Funny,  the founders name is Shawn Casper. 


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Scott AKA "Skyking" Holtzman
River Delta Audio is now:

Ghost Audio Visual Solutions, LLC
Cleveland OH
www.ghostav.rocks

Lee Douglas

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Re: New corporate mission statement
« Reply #7 on: May 23, 2018, 09:31:35 pm »

That interesting because the event planner that sends us half our business uses it as does two of the wedding planners.

Maybe it's regional thing.  I don't think I've heard that word used around the PNW.  Ray?  Anyway, as I said, absolutely no offense intended, and thanks for not taking it that way.

It was actually her idea....The crew in torn shirts is exactly why we have landed in the niche.  It's amazing that arriving in appropriate attire, sober with functioning equipment they are capable or operating is a bar our competition can't cross.
I'm always amazed when a contractor doesn't get it.  I work in the same political/corporate/wedding/private market in this area and I attend events such as these several times a year.  Watching the lowest bidder/someone's cousin and their friends, screw up what should be an amazing and profitable event is just painful. 
« Last Edit: May 23, 2018, 09:34:59 pm by Lee Douglas »
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Stephen Swaffer

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Re: New corporate mission statement
« Reply #8 on: May 23, 2018, 11:13:36 pm »

Replace complete with comprehensive?
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Steve Swaffer

Mark Cadwallader

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Re: New corporate mission statement
« Reply #9 on: May 24, 2018, 12:02:40 am »

Replace complete with comprehensive?

My thought exactly.
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