While I've never been a fan of JBL (the old Junk But Loud thing) I do recognize that they have terrific brand recognition. I'm sure Samsung would love to slap an orange sticker on anything that makes noise. Audio industry specific brands like Soundcraft or DBX are just part of the package. They could even be spun off since they were acquisitions anyway.
So in keeping the public seeing orange, the consumer and automotive divisions should probably get all the support they need. Pro audio would be part of the marketing budget.
