From the website:
Small to medium size venues will benefit from is small footprint...
In other words, "because everybody wants a line array."
Line arrays are probably NOT the best solution for "small to medium size venues." My understanding is that line arrays are intended for venues where you are trying to balance SPL (coverage) between those seats near the stage and those hundreds
of feet away. In other words, huge venues like stadiums, amphitheaters, and arenas.
Put a line array in your typical bar and you'll be bouncing most of your sound off the back wall. Yeah, that'll sound good.