What makes you think Behringer was their largest selling brand? Low cost?
maybe not their largest, but definitely a big one, especially since the popularity of their new digital mixers
Not their largest anymore... We'll never know exactly what happened... Not sure I really care, other than as a observer of economic trends. A pizza chain who specialized in mall food courts just went through bankruptcy remarking about an usual drop off in mall traffic this year. This is an interesting time for bricks and mortar. Especially B&M with tons of debt. JR
Sbarro's? It's their SECOND bankruptcy.
guitar center is both and can't make it, brick and mortar and internet. What about musicianfriend, they are internet only, and they are dropping behringer too? I realize the two are at some point connected, but still, they have the best of both worlds
I was the last Live Sound Buyer at Musician's Friend from 2009-2011 before all Musician's Friend functions were moved to the GC headquarters in LA and the company ceased to exist as a separate entity. All of the problems between Behringer and GC/MF began in 2009-2010 when Behringer chose to close their warehouses in the US so Behringer would have no US tax presence. This forced us to start buying container-direct only and only one large order could be placed once a month. Behringer continued for almost two years to give us inaccurate PO information, change our costs (even in transit), and discontinue products with no warning which we were advertising which lead to huge backorders and customer dissatisfaction. At that time GC chose to drop most of their significant business with Behringer and switch to Alto; I chose to de-emphasize their products and focus more on other brands. Credit hold is common in MI since large purchase orders cause it automatically. Sure, Guitar Center is having their issues but you can be assured that Behringer caused this and GC has tried to make this relationship work for too long.
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