This thread reminds me...I was making a pass through Guitar Center this past weekend while having a glance around and I specifically heard an employee in the "Live Sound" department tell a customer that their (Guitar Center's) Mogami speaker cable will give the customer 6dB of gain just by upgrading to that specific cable. Whew....
Well, unfortunately, this is a common occurrence at GC. Yes, you can often find a highly knowledgeable employee there-- but more often then not they're so jaded and disgruntled at the corporate atmosphere that pushes for total gross sales (and no returns!) that they'll say whatever they have to say to get-er-done.
I would love to see him prove it in a side by side.
UNLESS he is using REALLY small wire to be compared against.
There are lies and then there are DAMN lies
And no way for the customer to disprove it... they're counting on getting straightforward advice from the employee, and if they don't know any better... *sighs*
This may be contributing to GC's decline in sales numbers. Just saying...