My goal is to ensure that each show (no matter how small) is the best sounding the crowd has ever heard... too many people in the "sound" business provide crappy sound at good shows. I want the people/crowd/band to know good sound need not be a compromise. The sound industry (like most all industries) over time has trivialize itself and produces products that are marketed as "this will do everything all the time" of which these products are subsequently sold to the unaware and ill-informed and wind up utilized for shows; where the sound is crap.
When I hear people talk about how good the event sounded, I've reached my goal.